b'SELF CARE GUIDE|What are my convictions? you must change the narrative to your per-What do I want to achieve in my career? sonal brand story. How do you see yourself What qualities make me unique? as a nurse? Its not about what you know, but Are you proud of what you havewhat you do with what you know. It brings the accomplished? head and the heart in everything you do. Do you define yourself as a leader? Tim Salau, community builder and founder What unique talents do you possess thatofMentors & Mentees, who works with col-may make you stand out? lege students to help them build brands that will get them hired states, Your personal PERSONAL SPECIALTIES ANDbrand should follow you everywhere you go. It BRAND IDENTITY needs to be an authentic manifestation of who Having a brand identity makes you more spe- you are and amplify what you believe. Its cialized and authoritative in the marketplace. Nurses areimportant for you to live your nurse brand. Nursing has many specialties from NurseIts also important for you to be authentic Practitioners (Pediatrics, Geriatrics, Family,leaders, educators,with who and what your brand is. Following Occupational Health, and Acute Care), Nursethis simple step will not only strengthen your Anesthetists, Doctors of Nursing Practice,and superheroes.brand but will also strengthen your nurse and Advance Practice Nurses.character.nIts important for nursing specialties toIn order to change understand their scope of practice in orderthe nurse stigma,REFERENCESto convey their brand story. Magnet hospitalsVanauken, B. (2015) Brand Aid, A quick offer nurses further opportunity to structureyou must changereference guide to solving your branding their brand in their professional practice byproblems and strengthening your market encouraging professional certification in a spe- the narrative to yourposition.cialty as ICU, ER, Pediatrics, Medical/Surgical,https://www.nursingworld.org/Wound Care, Infectious Disease, Cardiac Carepersonal brand story. education-events/certified-nurses-day/etc. Certification affirms advanced knowledge,https://www.workingnurse.com/articles/skill, and practice to meet the challenges ofDo-TV-Nurses-Represent-Youmodern nursing. Investing in yourself is key toSELLING YOUR OWN PERSONAL NURSEhttps://en.wikipedia.org/wiki/personal brand development.BRAND AND GETTING YOUR DREAM JOB Deborah_BirxCreating your personal brand story in orderhttps://www.ncbi.nlm.nih.gov/STEPPING OUT OF YOUR BOX TO BECOMEto get you your dream job is an importantpubmed/15359026A MORE DYNAMIC BRAND focus. Its important to focus on your personalhttps://www.forbes.com/sites/glennl-Phil Knight, former CEO of Nike and authorappearance and make sure you are dressedlopis/2013/03/11/7-ways-to-value-your-of the book Shoe Dog is quoted as saying,appropriately. Recruiters, managers, andself-beyond-social-media/#168bf2c07b67How can I leave my mark on the world unlessemployers will often ask a question regard- https://www.forbes.com/sites/I get put there first and see it.ing your personal experience. This can beglennllopis/2013/04/08/person-Nursing school only teaches prospectiveanswered with an empowering story.al-branding-is-a-leadership-require-nurses a limited skill set. In order to create aKnow your story and know your audience.ment-not-a-self-promotion-cam-unique and dynamic personal brand, nursesNot all stories are suited for the same audi- paign/#6cca8179226fmay need to step out of their nurse box andence. Basic storytelling starts with a begin- https://www.nurseleader.com/article/seek education to build their brand from dif- ning, middle, and end. Its important to makeS1541-4612(14)00089-5/abstractferent sources not related to healthcare.the beginning dynamic to grab your audiencehttps://journals.sagepub.com/doi/Traveling to learn Spanish, taking a com- so that they will follow you on your journey.abs/10.1177/0894318404269376?journal-edy, storytelling, or improvisation class areYour personal story tells a lot about you. YouCode=nsqajust a few examples. Learning innovative skillscan highlight your special skills, certifica- https://www.npjournal.org/article/in the technology and media sector can alsotions, and various languages you make speak.S1555-4155(14)00817-4/fulltexthelp boost your brand. The best area of focusYour personal story further highlights whohttps://onlinelibrary.wiley.com/doi/is what interests you and makes you passion- you will be as an employee, what challenges youabs/10.1111/j.1525-1446.2010.00899.xate. This will help build your own personalcan conquer, and what kind of nurse you are.https://www.forbes.com/sites/goldiech-identity and character, adding strength andNurses are leaders, educators, and super- an/2018/11/08/10-golden-rules-person-value to your brand. heroes. In order to change the nurse stigma,al-branding/#6e4887f558a714 SELF CARE GUIDE|2020| www.elitecme.com'